Lead Buyers Guide

If you’re a mortgage broker or financial adviser, leads are the lifeblood of your business, but generating them yourself can be costly, time-consuming and a drain on your resources.

That doesn’t have to be the case, though, as you can buy all the enquiries you could possibly need from Money Helpdesk, at a price that won’t break the bank.

What kind of leads are available?

All of the lead types you can see listed on the Money Helpdesk homepage are available to buy through our sister service, LeadCrowd. We have all the lead types a mortgage broker or independent financial adviser could possibly need to supercharge their business, including:

• Residential mortgages

• Remortgage/refinance leads

• Buy-to-let

• Bad credit mortgages

• Self-employed mortgages

• Commercial mortgages

• Second charge mortgages

• Business finance

• Bridging loans and development finance

• Equity release and later-life lending

• Life insurance and other types of protection insurance

• Pensions and investments

• Home insurance
• Private health insurance

All of these leads are generated in real-time and sold to brokers and advisers exclusively, so you won’t be getting leads that have been sent to multiple buyers.

Why buy Money Helpdesk leads?

All leads generated on Money Helpdesk are qualified enquiries that have been sourced in real-time, and we can offer them to you on an exclusive basis.

What’s more, the platform we stock these enquiries on, LeadCrowd, is one of the biggest and most reputable names in the lead generation business, and has been since 2017.

Here are the main reasons brokers choose to buy Money Helpdesk leads on LeadCrowd:

• All Money Helpdesk leads are qualified and high converters

• Our lead marketplace is 5-star rated on leading review services

• You don’t need a website - leads go straight to your inbox

• Leads are exclusive to you - we don’t sell them to multiple advisers

How to buy Money Helpdesk leads

You can buy Money Helpdesk leads on LeadCrowd by following the three easy steps below:

1. Create an account: Head over to leadcrowd.com and create an account with us
2. Set your lead type and criteria: Select the type of mortgage or financial services enquiry type you want to buy and how you’d like to target your clients. For example, there are filters to generate leads by postcode or county.

3. Leads on demand: Now you can sit back and watch those enquiries roll into your inbox. You can turn your lead gen campaigns off and on as you please!

How we generate our leads

Money Helpdesk specialises in generating high-quality mortgage and other finance enquiries through precision-targeted Google Ads campaigns and SEO techniques. Our approach connects you directly with customers actively searching online for your specific expertise.

Our vast array of lead-generating articles target the most lucrative and commercially viable keywords in the financial services space, and we draw relevant traffic to these landing pages via Google, both organically and through PPC advertising campaigns.

These enquiries are then vetted and placed up for sale on LeadCrowd.

How much does it cost?

The pricing structure for our leads depends on their origin: PPC or SEO.

For leads generated through PPC, the cost includes both 'Advertising' and 'Lead Costs', which are subject to fluctuation. To give you an example, our mortgage leads have an average daily advertising spend of £15 per lead, plus our 'Lead Cost' of £10 for every genuine enquiry generated.

SEO leads, on the other hand, are sold to the highest bidder for an upfront fee. They are available exclusively on a nationwide basis and do not have any 'Advertising' costs.

You can read more about our pricing structure here.