Buy Our Equity Release Leads

At Money Helpdesk, we generate qualified equity release leads with high conversion potential, and you can buy them from us at a cost that won’t break the bank.

We sell these enquiries through our parent company, LeadCrowd, one of the largest lead generation services in the UK. On this page, you can find out exactly how to purchase them.

What kind of equity release leads are available?

We generate qualified equity release leads in real-time, focusing on bringing in enquiries from customers who are actively seeking later-life lending solutions. The types of equity release leads we sell include customers looking for advice on:

• Lifetime mortgages

• Enhanced lifetime mortgages

• Home reversion plans

• Alternatives to equity release

• Buy-to-let equity release

These leads are generated through specialist SEO techniques and highly targeted PPC campaigns, then placed for sale on LeadCrowd’s online marketplace.

How to buy Money Helpdesk’s equity release leads

You will find Money Helpdesk equity release leads in stock over on LeadCrowd, the online storefront that caters to all your lead generation needs.

1. You can purchase them by following these quick and easy steps:

2. Register for an account with LeadCrowd

3. Select ‘Equity Release’ as your chosen lead type.

4. Set your lead criteria - filter by geographic location (postcode or county) and other parameters.

5. Receive equity release leads straight to your inbox!

You don’t need a website to take our leads, just an email inbox for us to fill with the specific customer enquiries you need.

How our equity release leads are generated

We run sophisticated Google Ad and campaigns to Money Helpdesk, targeting high-intent keywords related to the equity release market. This drives relevant enquiries with high conversion potential to our site, where we filter them to ensure they are genuine and qualified.

Keywords we target for equity release specialists include: ‘equity release quotes’, ‘lifetime mortgage advice’, and ‘how to release equity from my home’, as well as more specific terms like ‘home reversion plans’ and ‘later life lending’.

In addition to our PPC leads, Money Helpdesk generates organic equity release leads. Many of our educational pages aimed at homeowners perform exceptionally well in Google’s organic rankings. These enquiries are also assessed for quality in-house and sold upfront to the highest bidder.

How much they cost

The price for Money Helpdesk equity release leads depends on whether you choose enquiries sourced through PPC or SEO campaigns.

PPC enquiries are variable cost leads. They include an advertising cost to cover the Google Ads spend plus a flat fee for every genuine enquiry generated.

SEO leads have no advertising costs and are sold upfront for a set fee.

For equity release leads, the average daily advertising cost per lead generated is £80* and we charge £30 for every genuine enquiry generated (lead cost). SEO leads start at £110.

*Based on over 250,000 leads generated across the platform.

Why get your equity release leads from Money Helpdesk?

Aside from LeadCrowd being one of the most reputable lead generation services in the UK, there are plenty of reasons why financial advisors choose Money Helpdesk:

• Tailored Campaigns: We generate the specific types of leads you want.

• Fully Managed: We design, manage, and optimize your campaigns so you don’t have to

• No Website Needed: Leads are delivered directly to your inbox

• Exclusivity Guaranteed: We never sell the same lead to multiple advisors; they are exclusive to you

Head over to LeadCrowd to find out more about buying equity release leads from us.

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