Buy Our Second Charge Mortgage Leads

At Money Helpdesk, we generate qualified second charge mortgage leads with high conversion potential, and you can buy them from us at affordable rates.

We sell these leads through our parent company, LeadCrowd, one of the largest lead generation services in the UK. On this page, you can find out exactly how to purchase them.

What kind of second charge leads are available?

We generate qualified second charge loan leads in real-time, focusing on bringing in enquiries from homeowners looking to release equity without disturbing their primary mortgage. The types of leads we sell include customers seeking:

• Debt consolidation loans

• Home improvement finance

• Large capital raises

• Second mortgages for those with adverse credit

• Self-employed secured loans

These leads are generated through specialized SEO techniques and highly targeted PPC campaigns, then placed for sale on LeadCrowd’s online marketplace.

How to buy Money Helpdesk’s second charge leads

You will find Money Helpdesk second charge mortgage leads in stock over on LeadCrowd, the online storefront that caters to all your lead generation needs.

You can purchase them by following these quick and easy steps:

1. Register for an account with LeadCrowd

2. Select ‘Second Charge Loan’ as your chosen lead type.

3. Set your lead criteria, filter by geographic location (postcode or county) and other parameters

4. Receive secured loan leads straight to your inbox!

You don’t need a website to take our leads. All you need is an email inbox for us to fill with the specific customer enquiries you’ve signed up for.

How our second charge leads are generated

We run Google Ad campaigns to Money Helpdesk, targeting high-intent keywords related to the secured loan market. This drives relevant enquiries with high conversion potential to our site, where we filter them to ensure they are genuine and qualified.

Keywords we target for second charge specialists include: ‘second charge mortgage’, ‘secured homeowner loans’, and ‘borrow against my house’, as well as more specific terms like ‘debt consolidation secured loans’.

In addition to our PPC leads, Money Helpdesk generates organic leads. Many of our educational guides regarding home equity and debt management perform exceptionally well in Google’s organic rankings. These enquiries are also assessed for quality in-house and sold upfront to the highest bidder.

How much they cost

The price for Money Helpdesk second charge leads depends on whether you choose enquiries sourced through PPC or SEO campaigns.

PPC enquiries are variable cost leads. They include an advertising cost to cover the Google Ads spend plus a flat fee for every genuine enquiry generated.

SEO leads have no advertising costs and are sold upfront for a set fee.

For second charge mortgage leads, the average daily advertising cost per lead generated is £50* and we charge £25 for every genuine enquiry generated (lead cost). SEO leads start at £75.

*Based on over 250,000 leads generated across the platform.

Why get your second charge leads from Money Helpdesk?

Aside from LeadCrowd being one of the most reputable lead generation services in the UK, there are plenty of reasons why brokers and lenders choose Money Helpdesk:

• Tailored Campaigns: We generate the specific types of leads you want

• Fully Managed: We design, manage, and optimize your campaigns so you don’t have to

• No Website Needed: Leads are delivered directly to your inbox

• Exclusivity Guaranteed: We never sell the same lead to multiple advisors; they are exclusive to you.

Head over to LeadCrowd to find out more about buying second charge leads from us.

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