Prudential, often referred to as "The Pru," is one of the UK’s oldest and most established financial brands, with over 175 years of history. Following its demerger from its international operations, the UK business is now part of M&G plc.
In 2026, Prudential remains a major player, particularly for those who value their unique "smoothed" investment approach. While they have closed some older products to new customers, they continue to service millions of policyholders and offer modern drawdown solutions through the Pension Choices Plan.
If you are wondering whether Prudential is the right option for your pension funds, get in touch below and an independent financial adviser will review this for you.
Get 100% independent pensions advice today
Our independent financial advisers have a deep working relationship with pension providers across the UK, including Prudential.
Whether you want to transfer your pension to Prudential or have an existing pension with then that you want to get the most out of, we can help.
The IFA's we work with can provide independent advice about pension transfers, reviews, drawdown, annuities and much more. Book your free initial consultation with them below:
Prudential Pension Products
Prudential is famous for its With-Profits funds, which are designed to reduce the "rollercoaster" effect of the stock market.
-
PruFund Range: This is Prudential’s flagship "smoothed" fund range. It aims to grow your money while protecting you from sudden market drops by using a "smoothing" process. In 2026, PruFund remains one of the most popular multi-asset solutions for cautious investors.
-
Pension Choices Plan: A modern, flexible pension that allows you to save for retirement or move into drawdown. It offers access to both smoothed (PruFund) and unsmoothed (unit-linked) funds.
-
Workplace & Group Personal Pensions: Many UK employees hold legacy workplace pots with Prudential. These often include "lifestyle" strategies that automatically move your money into safer assets as you approach retirement.
-
Stakeholder Pensions: Low-cost, simple pensions that meet government standards for fees and flexibility.
Putting a Prudential Pension into Drawdown
Prudential has integrated "Pension Freedom" rules into its core products, primarily through the Pension Choices Plan.
-
Flexi-Access Drawdown: You can move your pot into drawdown, typically taking 25% tax-free cash (PCLS) upfront. The rest stays invested, and you can take a regular or occasional taxable income.
-
Smoothed Income: A key advantage of the PruFund range is the ability to take an income from a smoothed fund. This reduces the risk of having to sell investments when markets are low (sequence of returns risk).
-
Investment Pathways: For those not using a financial adviser, Prudential provides four "Investment Pathways" to help you choose a fund based on your 5-year retirement goal (e.g., "I plan to take out all my money in the next 5 years").
-
No Switch Charges: Prudential typically does not charge you for switching between funds within the Pension Choices Plan.
Alternatives to Drawdown
-
Annuities: As a traditional insurance giant, Prudential (via M&G) remains a major provider of annuities. You can swap your pot for a guaranteed income for life, with options for inflation-linking and spouse benefits.
-
UFPLS (Lump Sums): You can take "chunks" of cash directly from your pot without setting up a formal drawdown plan. 25% of each chunk is tax-free.
Reviewing an Existing Prudential Pension
Because "The Pru" has been around for so long, many customers hold very old policies (e.g., Scottish Amicable or old Prudential Personal Pensions). A 2026 review is vital for these legacy pots:
-
Fee Audit: Older policies can have higher Annual Management Charges (AMCs). In 2026, some legacy pots are still paying over 1.0%, whereas modern SIPPs can be significantly cheaper.
-
Smoothing Adjustments: If you are in a With-Profits or PruFund, "smoothing" works both ways. In some market conditions, an Exit Bolt (Market Value Reduction) may apply if you leave the fund at an unscheduled time.
-
Digital Access: Many old Prudential pots are now visible through the M&G/Prudential online portal. A review ensures your digital login is set up and your beneficiaries are up to date.
Transferring To and From Prudential
Transferring INTO Prudential
Prudential accepts transfers from other UK registered pension schemes into their modern plans.
-
The Process: You can often initiate this online. Prudential uses the Origo electronic network, meaning cash transfers from providers like Aviva or Standard Life usually take 10 to 15 working days.
-
Consolidation: Bringing old pots into a PruFund can be attractive for those wanting to "smooth" their total retirement wealth.
Transferring OUT of Prudential
-
Exit Fees: Most modern Prudential plans do not have exit fees. However, very old legacy policies must be checked for specific penalties.
-
Guaranteed Benefits: Crucial Note: Some old Prudential/Scottish Amicable policies have "Guaranteed Annuity Rates" (GARs). If you transfer out, you lose these highly valuable (often 10%+) rates forever. Always check for these before moving.
Pros, Cons, and Customer Reviews (2025-2026)
The Pros
-
Smoothed Investing: The PruFund range is a market leader for reducing investment anxiety.
-
Brand Reliability: Massive financial strength and a 170+ year track record.
-
Flexible Income: Excellent drawdown options that allow for a mix of smoothed and unit-linked growth.
The Cons
-
Service Levels: In late 2025 and early 2026, some customers reported long wait times for manual paperwork and transfers, a common issue for large legacy providers.
-
Complexity: With-profits and smoothing can be difficult to understand without professional advice.
What Customers are Saying
"The PruFund has kept my retirement pot steady despite the market volatility in 2025. I don't get the massive highs, but I haven't seen the massive lows either." — Trustpilot Review, Jan 2026
"Trying to get a manual valuation for my 30-year-old policy took three weeks. Once I got through to a human, they were helpful, but the initial wait was frustrating." — Member Feedback, Nov 2025
How Our IFA Service Can Help
At Money Helpdesk, we connect you with Independent Financial Advisers (IFAs) who are experts in navigating Prudential’s complex product range.
Our IFA partners provide:
-
Smoothing vs. Market Analysis: We calculate if the PruFund smoothing is actually worth the fees for your specific risk profile.
-
Legacy Investigation: We check for "Guaranteed Annuity Rates" or "Protected Tax-Free Cash" that could be worth thousands.
-
Exit Bolt Calculation: We determine if a Market Value Reduction (MVR) currently applies to your fund, helping you time your exit to avoid penalties.
-
Whole-of-Market Comparison: We compare Prudential’s performance against modern SIPPs like AJ Bell or Vanguard to ensure you’re getting the best value.
Get started here to begin a free, no-obligation chat with an IFA who can offer independent advice about those with existing Prudential pensions and those who wondering whether to switch to them from elsewhere.
