True Potential Wealth Management is one of the fastest-growing financial services groups in the UK. Headquartered in Newcastle upon Tyne, it has carved out a massive niche by blending high-end technology with a vast network of over 1,000 "restricted" advisers. Since 2021, the firm has been majority-owned by the global private equity giant Cinven, which has fueled its push to become a digital leader in the wealth management space.
Today, True Potential is best known for its "mobile-first" approach to retirement, allowing users to track their net worth, consolidate old pots, and even top up their investments with a single tap.
If you are wondering whether True Potential Wealth Management is the right platform for your pension investments, get in touch below and one of our independent financial advisers will assess this for you.
Get 100% independent pensions advice today
Our independent financial advisers have a deep working relationship with pension providers across the UK, including True Potential.
Whether you want to transfer your pension to True Potential or have an existing pension with then that you want to get the most out of, we can help.
The IFA's we work with can provide independent advice about pension transfers, reviews, drawdown, annuities and much more. Book your free initial consultation with them below:
True Potential Pension Products
True Potential operates as both an investment platform and a wealth manager. Their products are designed to be "always-on" and highly accessible:
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The Personal Pension / SIPP: A flexible retirement wrapper that houses True Potential’s own range of managed portfolios.
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True Potential Portfolios: These are the core of the service. They are managed by a dedicated investment team using a "multi-manager" approach - partnering with global firms like Goldman Sachs, Allianz, and BlackRock to run specific parts of the funds.
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Risk-Rated Strategies: Investors choose from a spectrum of risk, from Defensive and Cautious to Growth and Aggressive.
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impulseSave®: A signature feature that remains popular in 2026. It allows you to invest small amounts (from just £1) into your pension at any time via the app or even through your Apple Watch.
Putting a True Potential Pension into Drawdown
True Potential specialises in "hybrid" retirement - offering the speed of a robo-advisor with the option for human intervention when you're ready to start spending.
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Flexi-Access Drawdown: From age 55 (rising to 57 in April 2028), you can access your 25% tax-free lump sum. The rest remains in your chosen managed portfolio to provide a taxable income.
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Digital Withdrawals: Most drawdown requests can be initiated through the app. 2026 reviews highlight that "one-off" payments are often processed and in bank accounts within 3–5 working days.
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Income Modeling: Their "My Retirement" tool allows you to visualize how long your pot will last based on your current investment strategy and withdrawal rate.
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Annuity Service: While they focus on drawdown, they can facilitate the purchase of an annuity if you decide you want a guaranteed paycheck for life.
Reviewing and Transferring Your Pension
Reviewing an Existing Pot
If you have an existing True Potential account, a professional review is recommended:
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Fee Audit: Total ongoing costs (including advice, platform, and fund fees) typically hover around 1.65%. For larger pots (over £100k), a review can determine if a flat-fee SIPP would save you money.
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Portfolio Re-Balancing: True Potential's "Discretionary Management" means they re-balance for you, but you should still ensure your overall "Risk Profile" (e.g., Cautious vs. Aggressive) still matches your 2026 retirement timeline.
Transferring To and From True Potential
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Transferring IN: This is a major focus for the firm. Their "seamless" transfer process uses the Origo network. They frequently run "consolidation" drives where their support team helps you track down old employer pensions.
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Transferring OUT: True Potential does not charge exit fees to move your money elsewhere. However, you must check if your specific portfolio has "dealing charges" for liquidating assets before a cash transfer.
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Timing: Standard electronic transfers typically take 10 to 15 working days.
Pros, Cons, and Customer Reviews (2026)
The Pros
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Superior Technology: Their app is widely considered the "Gold Standard" for wealth management in 2026.
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impulseSave®: No other provider makes topping up a pension as effortless.
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Hybrid Service: You get a digital platform but can still talk to a human professional when needed.
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Award-Winning Growth: Consistently high returns in their "Balanced" and "Growth" categories over the last 5 years.
The Cons
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Cost: More expensive than DIY platforms like Vanguard or AJ Bell.
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Restricted Advice: Their advisers only recommend True Potential’s own portfolios.
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Complexity: The initial "onboarding" questionnaire can be long and technical.
Customer Consensus
The general consensus on major review platforms like Trustpilot and Smart Money People is overwhelmingly positive, with the firm maintaining a near-perfect 4.9/5 rating. Users consistently praise the "human element" of their customer service, noting that despite the high-tech app, it is easy to reach a knowledgeable person in the UK to discuss technical issues.
However, there is a distinct secondary consensus among more experienced investors. While beginners love the "hand-holding," some veteran savers express frustration with the "restricted" nature of the investment choices and the total fee stack. There is a common sentiment that you are paying a premium for the convenience of the app and the consolidation service—a trade-off most users seem happy to make.
"I consolidated five old pensions into True Potential last year. The process was entirely digital and took less than three weeks. Seeing everything in one app has changed how I view my retirement—I finally feel in control." — Trustpilot Review, Jan 2026
"Excellent customer service. When I had a query about my tax-free cash, I was through to a real person in Newcastle within two minutes. The app is slick, though I do find the total fees (1.6%+) a bit high compared to my old DIY account." — Member Review, Feb 2026
How Our IFA Service Can Help
While True Potential offers a "restricted" service, an Independent Financial Adviser (IFA) can provide a "Whole-of-Market" perspective to see if their portfolios are truly the best fit for you.
Our IFA partners help you by:
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Independent Performance Audit: Comparing True Potential’s managed returns against global benchmarks and lower-cost alternatives.
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Fee Analysis: Calculating the "break-even" point to see if you could save money by moving to a flat-fee platform.
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Drawdown Optimisation: Helping you decide exactly how much to withdraw to stay within the 20% tax bracket.
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Consolidation Check: Ensuring you don't lose any "Guaranteed Annuity Rates" on old pensions before moving them into the True Potential app.
Get started here to book a free, no-obligation chat with an independent financial adviser who specialises in True Potential’s products and services, and can review whether they are the right option for your retirement needs.