Compare LV Home Insurance Quotes Against The Market

LV= (Liverpool Victoria) is one of the UK’s oldest and most trusted insurance brands, with a heritage dating back to 1843. Although it started as a friendly society, its general insurance business is now part of the global Allianz Group, combining a customer-focused history with the financial strength of a worldwide insurer.

LV= is widely recognized for its high-quality cover and excellent claims service. They consistently win industry awards, including being named Moneywise’s "Most Trusted Home Insurer" in previous years. They also underwrite policies for many other major brands (like Age Co and Coventry Building Society).

You can get independent advice and a personalised quotes comparison of LV= home insurance deals from one of our expert advisers below:

What type of home insurance do they provide?

LV= simplifies its offering into three main tiers: Essentials, Home, and Home Plus. This structure allows you to choose between budget-friendly protection and comprehensive cover with high limits.

Buildings insurance

This covers the structure of your property, including the roof, walls, windows, and permanent fixtures.

• Cover limits:

  • Essentials: Rebuild cost up to £500,000.

  • Home: Rebuild cost up to £1 million.

  • Home Plus: Unlimited rebuilding cover, providing total peace of mind for high-value properties.

• Trace and Access: Included on Home (£5,000) and Home Plus (£10,000) to find the source of a leak. Not included on Essentials.

• Unoccupied period: LV= policies typically allow the home to be empty for up to 60 days, which is double the standard 30-day limit offered by many competitors.

Contents insurance

This protects your household goods and personal belongings against theft, fire, and flood.

• Cover limits:

  • Essentials: Up to £50,000.

  • Home: Up to £100,000.

  • Home Plus: Up to £150,000.

• Matching Sets: A distinct feature of LV= is that they will pay 50% towards the cost of replacing undamaged items in a matching set (like a three-piece suite) if a replacement for the damaged item cannot be found.

• Digital Media: Cover for replacing downloaded music and films is often included.

Combined home & contents cover tiers

Here is how the tiers stack up:

• Essentials: The budget option. Covers the basics (fire, theft, storm) but excludes Trace and Access and Accidental Damage.

• Home: The standard option (Defaqto 5 Star Rated). Includes Trace and Access and standard Accidental Damage (e.g., for breaking glass).

• Home Plus: The premium option (Defaqto 5 Star Rated). Includes Full Accidental Damage (for spills and mishaps) and Personal Belongings cover away from home as standard.

How LV= calculates premiums

The cost of your home insurance with LV= depends on the tier you select and standard risk factors. Key influences include:

• Online Discount: LV= often offers an introductory discount (e.g., 5%) for new customers who buy online.

• No Claims Discount (NCD): Building up years of claim-free cover significantly reduces your premium.

• Multi-Cover: If you already have car insurance with LV=, you may be eligible for a multi-product discount.

• Property details: The age of your home, local crime rates, and flood risk all impact the price.

Pros and cons

Here are the pros and cons for the LV= home insurance offering:

Customer reviews

LV= is frequently one of the highest-rated insurers in the UK for customer satisfaction.

• Trustpilot: LV= typically holds a rating of Excellent (approx. 4.6 out of 5). Customers frequently praise the helpfulness of staff and the efficiency of the claims process.

• Defaqto: Both the Home and Home Plus policies are rated 5 Stars, confirming that they offer a comprehensive range of features compared to the rest of the market.

• Which?: LV= is regularly recommended by consumer groups and often appears near the top of league tables for claims satisfaction.

How to get an LV= home insurance quote

You can buy LV= home insurance directly from their website or through price comparison sites.

However, because LV= also underwrites "white label" policies for other brands (like banks or building societies), sometimes you can get similar LV= cover cheaper through a different route. Conversely, the direct LV= product often includes specific perks (like the matching sets clause) that the white-label versions might exclude.

To make sure you are getting the best version of LV= cover for your money, it is wise to compare.

At Money Helpdesk, our home insurance experts can help you review your options. If you are wondering whether LV= is the right choice for your home insurance, get in touch and we will review this for you.