Rely is a new specialist mortgage lender that has launched in the UK. The lender is focused exclusively on the buy-to-let (BTL) market and aims to redefine the experience for professional landlords by combining a modern, data-driven technology platform with common-sense, human underwriting.
A crucial point for new customers is that Rely is an intermediary-only lender. This means you cannot apply for a mortgage directly with them; their products are available exclusively through an approved panel of mortgage brokers.
If you have seen a rate available with Rely, or been offered one and want to see how it compares to the rest of the BTL market, you can use our free mortgage sourcing tool below.
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Lender Details
Product Details
About Rely Mortgages
Backed by a panel of institutional investors, Rely was co-founded by experienced figures in the BTL lending industry. Its core proposition is to offer the best of both worlds: the speed and efficiency of a "tech-driven" lender with the flexibility and "human touch" of a traditional specialist.
The lender's stated goal is to provide a "new and improved service" for property investors by using data to streamline the application process, while still having expert underwriters make the final, common-sense lending decisions.
Mortgage Products
Rely is a specialist lender focused entirely on Buy-to-Let finance. It does not offer residential mortgages for owner-occupiers.
Its products are specifically designed for the "modern landlord," with a clear focus on more complex cases. Their target market includes:
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Portfolio Landlords: Investors with multiple properties.
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Limited Company (SPV): Lending to special purpose vehicles (SPVs) and other limited companies.
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HMOs: Finance for Houses in Multiple Occupation.
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A range of property types: They are set up to assess non-standard BTL properties.
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Pros and Cons of a Rely Mortgage
As a new lender, here is a balanced overview based on its proposition.
Pros:
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Specialist Focus: The lender is built from the ground up to understand the needs of professional landlords, including limited companies and HMOs.
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Hybrid Model (Tech + Human): Rely's use of technology is designed to make the application process faster and more streamlined, while its human underwriters can make flexible, "common-sense" decisions on complex cases.
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Experienced Backing: The lender is founded by industry veterans and supported by global asset managers, suggesting a strong financial foundation.
Cons:
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Intermediary-Only: You cannot apply directly. You must go through a mortgage broker, which is standard for specialist lending but an extra step for some.
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No Residential Mortgages: They are not an option if you are looking to buy your own home.
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New to Market: Having launched only recently, Rely does not yet have a long-term public track record or a large volume of customer reviews.
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Specialist Rates: As a specialist lender, its rates are likely to be higher than standard "vanilla" BTL products from high-street banks, reflecting the complex nature of the lending.
How to Apply for a Mortgage with Rely
You cannot apply for a mortgage directly with Rely as a new customer.
The application process must be handled by an approved mortgage intermediary (broker):
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Make an enquiry to speak to a broker: We have advisers on our team who specialise in buy-to-let and are on panel with Rely.
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Broker Assessment: Your broker will assess your full property portfolio and financial situation to determine if Rely is the most suitable lender for your needs.
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Application Submission: Your broker will then submit your application through Rely's dedicated intermediary portal.